Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 3 of Jurkjes's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#ECECEC bg
#CFCFCF
#744444 accent
#111111 text
Screenshots
iPad screenshots
Icon palette
About this app
Jurkjes.com: het grootste aanbod dames jurkjes van Nederland, nu in een volledig vernieuwde app. Elke week komen er nieuwe jurkjes bij, met zorg uitgekozen door onze stylistes op basis van de laatste trends. Van korte en lange jurkjes tot feest-, bruilofts- en maxi-jurkjes: voor elke gelegenheid en elk seizoen vind je hier jouw perfecte jurkje. En er is meer dan jurkjes alleen: truien, tops, rokjes, broeken, jassen en accessoires. WAAROM DE APP • Snel en overzichtelijk, met een handige navigatiebalk onderin • Verlanglijst: bewaar je favorieten en shop ze later • Account: bestellingen, retouren en tegoed altijd bij de hand; je adres wordt onthouden • Duidelijke maatinformatie per product, zodat je meteen de juiste maat kiest • Meldingen over nieuwe collecties en acties, alleen als jij dat wilt • Klantenservice-chat: stel je vraag direct in de app BESTELLEN EN BEZORGEN • Op voorraad? V…
App details
What you can learn from Jurkjes
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 6 screenshots above are Jurkjes's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Jurkjes runs a light set where the background shifts from screenshot to screenshot (first shot #ECECEC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #744444, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.