Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of Pura by PureHealth's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#E4F4FC bg
#C8D6DD
#1C344C accent
#111111 text
Screenshots
Icon palette
About this app
Pura brings your health, wellness and care together in one place. Track your health, understand your progress, build better habits and access care when you need it. From Pure Score and wellness insights to doctor consultations, tests, prescriptions and more, Pura helps make your health simpler, more connected and personalized to you. Key features: • Online Doctor Consultations: Book an online consultation with a licensed physician or specialist of your choice, anytime, anywhere. Pura ensures you get all the support you need, 24/7. • Fitness & Wellness: Monitor your progress with seamless integration of wearables by tracking key metrics like steps, sleep, and nutrition, offering personalized insights to elevate your fitness journey. • Challenges: Stay on track with your health by joining challenges and earning FitCoins along the way. • Mental Wellness: Find peace and clarity wit…
App details
What you can learn from Pura by PureHealth
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 6 screenshots above are Pura by PureHealth's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Pura by PureHealth runs a light set with one background colour (#E4F4FC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #1C344C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Health & Fitness apps approach the same problem? Browse more Health & Fitness apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.