Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 6 of All Blacks & Black Ferns Rugby's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#040404 bg
#272727
#6464BC accent
#FFFFFF text
- #2= NZR+
- #6= NZR+
Captions read from the screenshots (OCR, may contain small errors): 2 headlines, 2 words on average (longest 2), mostly ALL CAPS.
Screenshots
iPad screenshots
Icon palette
About this app
The digital Home of the Black Jersey for fans everywhere. Your all-access pass to New Zealand Rugby. One app bringing together everything you love about the black jersey. Get the latest stories and analysis, watch the best moments on demand, go behind the fern with original content and explore the culture and legends that forged the legacy. Never miss a result. All in one place. FEATURES LIVE MATCH CENTRE Real-time scores, live stats and match updates as they happen. Follow matchday live from anywhere in the world. YOUR TEAMS. YOUR PLAYERS. Get to closer to your favourite teams and players with stats, profiles and stories behind their journey. THE BEST MOMENTS. ON DEMAND. Stand-out moments from every match, all in one place. Watch the moments that matter, when you want. GO BEHIND THE FERN WITH ORIGINAL CONTENT Get closer than ever to the teams and players represe…
App details
What you can learn from All Blacks & Black Ferns Rugby
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 12 screenshots above are All Blacks & Black Ferns Rugby's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: All Blacks & Black Ferns Rugby runs a dark set with one background colour (#040404) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #6464BC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Sports apps approach the same problem? Browse more Sports apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.