Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 5 of Baby and child first aid's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#FC5C84 accent
#111111 text
Screenshots
iPad screenshots
Icon palette
About this app
Keep your little ones safe with the British Red Cross baby and child first aid app. Packed with useful videos, easy to follow advice and a test section – it’s free and simple to download. There is also a handy toolkit where you can record your child's medication needs and any allergies. The information is all on the app itself, meaning you don’t need an internet connection and can access it on the go. Learn Simple, easy-to-understand advice and frequently asked questions on 17 first aid scenarios. Videos, step-by-step instructions and animations make it fun and easy to pick up. Prepare Get expert tips on how to prepare for some of the most common emergency situations, from accidents in the garden to a fire at home. Sections include a list of tips and handy checklists. Emergency Act fast when things go wrong. This instantly accessible, step-by-step section gives you the key i…
App details
What you can learn from Baby and child first aid
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 9 screenshots above are Baby and child first aid's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Baby and child first aid runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #FC5C84, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Medical apps approach the same problem? Browse more Medical apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.