Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of My Exchange's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#04447C bg
#275E8E
#E45C2C accent
#FFFFFF text
Reading the caption text from the screenshots in your browser…
Screenshots
iPad screenshots
Icon palette
About this app
Welcome to the My Exchange App – your one-stop shopping destination! Discover a world of convenience and savings right at your fingertips with this official app from the Army & Air Force Exchange Service. My Exchange App brings the Exchange experience to your mobile device, making it easier to shop and save. Whether you’re a service member, retiree, Veteran or an authorized shopper, this app is tailored to meet your unique needs. Key Features: Tax-Free: Keep more money in your pocket with tax-free shopping on eligible purchases. Earned Benefit: Military-exclusive pricing privileges and financing options available only to service members, Veterans and their families — including MILITARY STAR® card perks. Shop Anytime, Anywhere: Seamless browsing of thousands of products — from electronics to home goods — with secure, easy checkout. Free Shipping & Price-Matching: Enjoy…
App details
What you can learn from My Exchange
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 9 screenshots above are My Exchange's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: My Exchange runs a dark set with one background colour (#04447C) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #E45C2C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.