Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 5 of Heartwell: Track Health's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#F484EC accent
#111111 text
Reading the caption text from the screenshots in your browser…
Screenshots
Icon palette
About this app
Heartwell: Track Wellness Heart Rate & Wellness Tracker Track your heart rate and wellness trends with a simple camera-based scan. Heartwell helps you record and review wellness-related data in a clear, easy-to-read way. Use your phone’s camera to start a quick scan, view estimated heart rate results, and follow your personal trends over time. Camera-Based Heart Rate Tracking Use your device’s camera to estimate heart rate in seconds. Heartwell presents your results in a simple format so you can review your readings and better understand your daily wellness patterns. Clear Wellness Summaries Health data can feel complicated, so Heartwell keeps things simple with: - Easy-to-read results - Clear trend charts - Personal wellness records Track Your Progress Over Time Your wellness can change day by day. With built-in trend tracking, you can: - Review heart rate history - Monitor…
App details
What you can learn from Heartwell: Track Health
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 5 screenshots above are Heartwell: Track Health's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Heartwell: Track Health runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #F484EC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Health & Fitness apps approach the same problem? Browse more Health & Fitness apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.