Sampled from 6 of earnify's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#049C04 accent
#111111 text
Earn loyalty reward points on every purchase, at the pump and in-store, with earnify™! Newly registered users are eligible for a 250-point welcome offer that can be redeemed for exciting rewards! Please note that points might take up to 24 hours to appear. earnify™ is available at participating bp, Amoco, and ampm gas station and convenience stores. With the earnify™ app, you’ll save on app only deals and get rewarded with incredible Bonus Deals on your favorite stuff. earnify™ members can enjoy the following perks: - Welcome offer of 250 points - Instant 5¢ savings on every gallon - Earn 1 point per dollar spent on fuel - Earn 2 points per dollar spent on convenience - Redeem for gas rewards at the pump or on in-store purchases. earnify™ also provides convenience store rewards and savings on snacks, drinks, and other items purchased at participating convenience stores. Other …
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 6 screenshots above are earnify's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: earnify runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #FCFCFC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #049C04, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Navigation apps approach the same problem? Browse more Navigation apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.