Sampled from 4 of Mart Minas's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#5CAC4C accent
#111111 text
Reading the caption text from the screenshots in your browser…
Mart Minas, o maior e mais completo atacado e varejo de MG. Ocupando uma posição de destaque em Minas Gerais, o Mart Minas está entre as melhores e maiores empresas do segmento no estado, com um mix de mais de 10.000 itens entre alimentos perecíveis, não perecíveis, higiene, limpeza, bazar, embalagens, bombonière, mercearia e bebidas. Oferece lojas amplas, confortáveis e produtos a preços competitivos, para os clientes que fazem as compras de casa e para os empreendedores e comerciantes, como donos de bares, pizzarias, padarias, hotéis e outros. Todos os produtos podem ser adquiridos no atacado ou varejo, ou seja, em embalagens fechadas ou fracionadas, de acordo com a necessidade do cliente. Junto a isso, a rede oferece ainda o serviço de televendas, onde o cliente comerciante pode contar com uma equipe preparada para agilizar e facilitar suas compras. Com o aplicativo Mart Minas, voc…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 8 screenshots above are Mart Minas's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Mart Minas runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #5CAC4C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.