Sampled from 6 of Клиника "Семейная"'s App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#C4043C bg
#CC2757
#D44C7C accent
#FFFFFF text
Сеть клиник "Семейная" - это одна из старейших медицинских сетей в Москве для пациентов всех возрастов с более чем 27-летним опытом работы по всем направлениям лечения, восстановления и диагностики. Современное оборудование, высокий уровень компетенций и знаний врачебного персонала, а так же постоянный контроль качества оказания медицинской помощи во всех клиниках сети, которые расположены в Москве, Московской области, Туле и Рязани, - это приоритет сети "Семейная". Установите мобильное приложение клиники "Семейная" для доступа к истории болезни, удобной онлайн записи к врачам с возможностью отмены или переноса времени приема. Следите за уникальными акциями и специальными предложениями от клиники "Семейная". Быть здоровым стало еще удобнее и доступнее!
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 12 screenshots above are Клиника "Семейная"'s answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Клиника "Семейная" runs a dark set with one background colour (#C4043C) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #D44C7C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Medical apps approach the same problem? Browse more Medical apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.