Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 5 of Calendario Menstrual - Ruby's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCC4D4 bg
#DDACBA
#B43454 accent
#111111 text
Reading the caption text from the screenshots in your browser…
Screenshots
iPad screenshots
Icon palette
About this app
Ruby: tu app simple, inteligente y gratis para seguir tu período. Ya sea que quieras registrar tu ciclo menstrual, obtener predicciones precisas de ovulación o simplemente entender mejor tu período, Ruby te ayuda a conocer tu cuerpo de forma fácil. Todo lo que necesitás para seguir tu ciclo, en una sola app. Con Ruby podés: * Registrar tu período, flujo y síntomas con un solo toque * Usar nuestro predictor de ovulación para conocer tus días más fértiles * Predecir tus ciclos con una app gratuita que se adapta a vos * Registrar estados de ánimo, emociones, energía, estrés, síntomas y notas en un solo lugar * Recibir recordatorios suaves sobre próximos períodos, ovulación y ventana fértil ¿Por qué elegir Ruby? * Simple y privada: fácil de usar y diseñada pensando en tu privacidad. * Tu ciclo, a tu manera: ideal tanto para adolescentes con su primer período como para mujeres que sigue…
App details
What you can learn from Calendario Menstrual - Ruby
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 10 screenshots above are Calendario Menstrual - Ruby's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Calendario Menstrual - Ruby runs a light set with one background colour (#FCC4D4) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #B43454, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Health & Fitness apps approach the same problem? Browse more Health & Fitness apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.