Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 5 of Saucony London 10K's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#0C1C44 bg
#2E3B5E
#BCDC0C accent
#FFFFFF text
- #2Discover the event
- #3LiveTracking | 5
- #4Live rankings [+] and results 10K ~ Q
- #5statistics (om) Mike Brooks
Captions read from the screenshots (OCR, may contain small errors): 4 headlines, 4.5 words on average (longest 8).
Screenshots
iPad screenshots
Icon palette
About this app
Saucony London 10K is the most iconic 10K in the capital. Live bands, DJs and cheering fans will motivate you along the route, which takes you past Westminster Bridge, The London Eye, Regent Street, Piccadilly Circus and Big Ben. This flat and friendly event is perfect for beginners or seasoned pros chasing a new PB! Terms of Use: https://www.apple.com/legal/internet-services/itunes/dev/stdeula/
App details
What you can learn from Saucony London 10K
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 9 screenshots above are Saucony London 10K's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Saucony London 10K runs a dark set with one background colour (#0C1C44) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #BCDC0C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Sports apps approach the same problem? Browse more Sports apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.