Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 3 of Necessary Devil's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#C4E45C accent
#111111 text
Screenshots
Icon palette
About this app
Make Fitness Fun & Social with Step Challenge Events Turn your daily walk into an exciting and rewarding journey. Whether you’re stepping solo or teaming up with friends, you can join fun challenges, track your progress, and stay motivated every step of the way. Key Features Daily, weekly, and custom step challenges Solo or team participation options Real-time leaderboard and progress tracking Connect with friends, coworkers, or community groups Sync easily with Google Fit and other fitness trackers Whether you’re walking for wellness, competing for fun, or staying active with your team — our app makes every step count. Perfect for: Corporate wellness programs Friend groups Community teams Fitness enthusiasts Let’s move together — one step at a time!
App details
What you can learn from Necessary Devil
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 3 screenshots above are Necessary Devil's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Necessary Devil runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #FCFCFC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #C4E45C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Health & Fitness apps approach the same problem? Browse more Health & Fitness apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.