Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of Joule Calorie Counter, Planner's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#C4CC7C accent
#111111 text
Screenshots
Icon palette
About this app
AI Calorie Scanner is the easiest way to track your nutrition and stay in control of your health. Forget about typing meals manually—just take a photo of your food, and our advanced AI will instantly recognize ingredients, estimate calories, and provide a full nutritional breakdown. With AI Calorie Scanner, you’ll get accurate insights into your daily intake of calories, proteins, fats, and carbohydrates, helping you make smarter food choices. Whether you want to lose weight, build muscle, or simply maintain a balanced diet, our app adapts to your goals and gives you the data you need to succeed. Key features: Instant food recognition – snap a photo, and the app does the rest. Accurate calorie estimates – powered by cutting-edge AI technology. Detailed nutrition info – proteins, fats, carbs, and more. Progress tracking – monitor your daily, weekly, and monthly stats. Personalized goal…
App details
What you can learn from Joule Calorie Counter, Planner
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 7 screenshots above are Joule Calorie Counter, Planner's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Joule Calorie Counter, Planner runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #C4CC7C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Health & Fitness apps approach the same problem? Browse more Health & Fitness apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.