Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 3 of IDFA Viewer's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#F4F4FC bg
#D6D6DD
#FC9404 accent
#111111 text
- #2Update IDFA
- #3Tracking Transparency. You have full control over whether apps can access your IDFA, and y
Captions read from the screenshots (OCR, may contain small errors): 2 headlines, 8.5 words on average (longest 15), 50% speak to "you".
Screenshots
iPad screenshots
Icon palette
About this app
IDFA Viewer is the simplest way to find and copy your device’s Identifier for Advertisers (IDFA). Whether you’re a developer, marketer, or just curious about your device’s data, this app gives you fast and reliable access to your IDFA. Key Features: • Instantly view your iPhone’s IDFA • Copy the IDFA with a single tap • Clean and minimal design, no distractions Why IDFA Viewer? Apple’s Identifier for Advertisers (IDFA) is a unique identifier used in apps for analytics and advertising. Finding it manually can be confusing — IDFA Viewer makes it quick and effortless. Perfect for developers testing ad frameworks, marketers validating campaigns, or users who want transparency about their own device identifiers.
App details
What you can learn from IDFA Viewer
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 6 screenshots above are IDFA Viewer's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: IDFA Viewer runs a light set with one background colour (#F4F4FC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #FC9404, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Developer Tools apps approach the same problem? Browse more Developer Tools apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.