Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 5 of FinWise - Money's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#F4F4F4 bg
#D6D6D6
#8C644C accent
#111111 text
Reading the caption text from the screenshots in your browser…
Screenshots
Icon palette
About this app
FinWise is the modern way to manage your personal finances. By aggregating all of your financial data securely into one place, FinWise gives you the best overview of your financial life so that you always know where your money is going. FinWise supports multi-currency and bank syncing across USA, Canada, South Africa, UK and most of Europe. FEATURES - Automatically sync your financial data from over 12,000 institutions across 50+ countries - Import unlimited historical transactions easily - Categorize, tag and add notes to transactions on-to-go - Set and track your monthly budget - Watch your net-worth grow over time - Analyze your spending trends, and view your money insights - Try our financial planning and forecasting tool and see your financial life projected on a chart
App details
What you can learn from FinWise - Money
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 5 screenshots above are FinWise - Money's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: FinWise - Money runs a light set with one background colour (#F4F4F4) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #8C644C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Finance apps approach the same problem? Browse more Finance apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.