Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of BeautyOnTApp's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#F4F4EC bg
#D6D6CF
#FCBC8C accent
#111111 text
Reading the caption text from the screenshots in your browser…
Screenshots
iPad screenshots
Icon palette
About this app
Your beauty bestie just moved into your pocket. Know exactly what you want? Go straight to it. Only know what your skin is doing today? Start with a concern. BeautyOnTApp makes the beauty hunt feel less like work and more like finding the product your shelf has been waiting for. START WHERE YOU ARE • Shop by skin concern with clear category navigation. • Browse brands from A to Z. • Explore featured ingredients. • Dive into skincare, Korean skincare, makeup, hair, fragrance, bath and body, suncare, men’s grooming, minis, Beauty Under R200 and bundle deals. MAKE YOUR SHORTLIST Open a product to see its details and options. Spot a bundle pairing? Jump straight to it. Tap the heart to save your maybes to Loves, add your picks to the bag and continue to checkout when you’re ready. NEED A SECOND OPINION? Ask Bestie is right there when you want help finding your next product. YOUR ACCOUN…
App details
What you can learn from BeautyOnTApp
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 12 screenshots above are BeautyOnTApp's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: BeautyOnTApp runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #F4F4EC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #FCBC8C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.