Sampled from 4 of XYXX CREW's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#9CBCE4 bg
#89A5C8
#1C4484 accent
#111111 text
India's Comfort-First Clothing Brand for Men Welcome to XYXX — premium innerwear, athleisure, loungewear & outerwear designed for modern Indian lifestyles. Built for long workdays, crowded commutes, travel and downtime — XYXX clothing is engineered to move with your body, not against it. Soft. Breathable. Effortless. Clothing That Feels Good From Morning To Night Most clothes look good for a few hours. XYXX is designed to feel comfortable all day. Our fabrics are: • Breathable & sweat-absorbing • Stretchable for movement • Anti-odour & irritation-free • Lightweight for Indian weather So whether you're working, travelling or relaxing — you stay comfortable. Shop Complete Wardrobe Essentials Innerwear Briefs • Trunks • Boxer Briefs • Boxers • Vests • Thermals Loungewear Pyjamas • Lounge Shorts • Lounge Pants Athleisure Joggers • Trackpants • Sweatpants • Active Shorts Outerwear & To…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 8 screenshots above are XYXX CREW's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: XYXX CREW runs a light set where the background shifts from screenshot to screenshot (first shot #9CBCE4) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #1C4484, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.