Screenshot style breakdown
Sampled from 4 of BE-WAVE Style ショッピングアプリ's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#64C4BC accent
#111111 text
Screenshots
Icon palette
About this app
エステティックサロン・美容プロフェッショナル向けの美容商材・機器を取り扱うBtoB専用ECアプリです。 多数の取り扱いブランドを一括で検索・比較・発注。 日々の仕入れ業務を、スムーズに効率化します。 忙しいサロンワークの合間でも、仕入れ・情報収集をもっと快適に。 ■ ECを、もっと使いやすく。 アプリならではの操作性で、商品探しから注文・管理までを安心・スムーズに。 サロン・美容プロ向け商材の仕入れを、より快適に。 ■ プッシュ通知で最新情報をキャッチ 新商品、再入荷、キャンペーン、セミナー情報などをプッシュ通知でいち早くお知らせ。 「見逃し」を防ぎます。 ■ 国内・海外ブランドを多数取り扱い 多数の取り扱いブランドの商品をアプリひとつで一括仕入れ可能。 仕入れ先を分ける手間を省きます。 ■ 専属インストラクターによるプロ向けセミナー 技術・知識を深めるプロフェッショナル向けセミナー情報を随時配信。 アプリから簡単にお申し込みいただけます。
App details
What you can learn from BE-WAVE Style ショッピングアプリ
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 4 screenshots above are BE-WAVE Style ショッピングアプリ's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: BE-WAVE Style ショッピングアプリ runs a light set where the background shifts from screenshot to screenshot (first shot #FCFCFC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #64C4BC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.