Sampled from 6 of DiscountTrolley Grocery Prices's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#ECFCFC bg
#CFDDDD
#8CDCD4 accent
#111111 text
Reading the caption text from the screenshots in your browser…
Stop paying full price for groceries. Discount Trolley finds the cheapest price for every item in your weekly shop. Live grocery prices from Woolworths, Coles, ALDI and Priceline. Every special in one place plus smarter lists that tell you where to shop, and when to buy. Compare against Amazon when we can verify a match. Download free. Start saving on this week's shop. ONE SEARCH, EVERY SUPERMARKET Search any product, brand or category and we'll tell you which store has it cheapest right now. * Live prices from Woolworths, Coles, ALDI and Priceline * Find the cheapest grocery store near you * Get aisle locations and check in-store availability before you leave home * Save favourite items and stores to your watchlist EVERY HALF PRICE SPECIAL AND WEEKLY DEAL Half price deals, catalogue specials and weekly specials from Woolworths, Coles and ALDI in one place. Shop Priceline products in…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 8 screenshots above are DiscountTrolley Grocery Prices's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: DiscountTrolley Grocery Prices runs a light set with one background colour (#ECFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #8CDCD4, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.