Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of By Two: Coffee Journal's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FC3404 bg
#FC5027
#5C2434 accent
#FFFFFF text
Reading the caption text from the screenshots in your browser…
Screenshots
iPad screenshots
Icon palette
About this app
By Two is a coffee journal for people who weigh their dose. Log the bag. Dial in the recipe. Record every brew against the machine and grinder you made it on, then make the same cup again tomorrow with one tap. TODAY A shelf of the bags you're on. Swipe to the one in the hopper, see the numbers from your last cup, and repeat it — or nudge the grind and log the change. EVERY BREW, EVERY NUMBER Dose, yield, ratio, grind, water temperature and total time. Pre-infusion for espresso. Bloom, pour stages and filter for pour over. Steep, drain and inverted for immersion. Espresso, V60, Kalita Wave, Chemex, AeroPress, French press and Clever Dripper. REVIEW IT WHILE YOU CAN STILL TASTE IT Rate the cup, tag the flavours, and leave yourself a "next time, change" note. It's waiting when you brew that bag again. DAYS OFF ROAST Every bag's brews sit on one timeline from its roast date, so you ca…
App details
What you can learn from By Two: Coffee Journal
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 14 screenshots above are By Two: Coffee Journal's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: By Two: Coffee Journal runs a dark set with one background colour (#FC3404) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #5C2434, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Food & Drink apps approach the same problem? Browse more Food & Drink apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.