Screenshot style breakdown
Sampled from 6 of Gibbs & Gurnell's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#E4B484 accent
#111111 text
- #2Prescription ordering made easy
- #3order tracking
- #4Service booking, without the wait
- #5Your loved ones managed effortlessly
- #6Smart reminders, built around you
Captions read from the screenshots (OCR, may contain small errors): 5 headlines, 4.2 words on average (longest 5), 40% speak to "you".
Screenshots
Icon palette
About this app
With the free, NHS-approved Gibbs and Gurnell app, developed in partnership with PharmAppy®, you can securely order, track and manage yours and your loved one’s medication, easily access the services we offer, and connect with our team, hassle-free. Quick and secure sign up Get started fast using your NHS account - no need to manually enter your medication. Easy prescription ordering Order prescriptions for you and your loved ones without hassle. Real time tracking Track exactly where prescriptions are and receive updates at every stage. Book services Book appointments and access a full range of pharmacy services directly in the app (subject to pharmacy availability). Message your pharmacy Send and receive messages directly with your pharmacy team (subject to pharmacy availability). Smart notifications Receive timely, intuitive updates so you are always in control. Gibbs and Gurn…
App details
What you can learn from Gibbs & Gurnell
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 7 screenshots above are Gibbs & Gurnell's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Gibbs & Gurnell runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #E4B484, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Medical apps approach the same problem? Browse more Medical apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.