Screenshot style breakdown
Sampled from 4 of Doodle,'s App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCEC64 bg
#DDCF58
#F43C94 accent
#111111 text
Screenshots
Icon palette
About this app
Doodle helps pottery lovers practice calligraphy-style lettering for clay labels, maker marks, glaze notes, and studio reference cards. Use the daily practice timer to focus on rim signatures, brush pressure, spacing, or glaze tag readability. Attach a quick spoken note, camera sample, or imported label photo so each practice session keeps the context that mattered at the workbench. Build comparison cards for pottery lettering choices such as carved versus brushed marks, porcelain versus stoneware labels, or wide-rim versus foot-ring spacing. Save cards locally, edit them later, and export finished references to Photos when you need a shareable studio card. Doodle is offline-first. Your practice sessions, cards, media paths, coin balance, and settings are stored locally on your device. The app does not include a content feed or remote account. Optional consumable coin packs are availabl…
App details
What you can learn from Doodle,
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 4 screenshots above are Doodle,'s answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Doodle, runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #FCEC64) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #F43C94, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Graphics & Design apps approach the same problem? Browse more Graphics & Design apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.