Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of Lumi: Pregnancy Tracker's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCD4E4 bg
#DDBAC8
#B45C7C accent
#111111 text
Reading the caption text from the screenshots in your browser…
Screenshots
iPad screenshots
Icon palette
About this app
Lumi is an all-in-one pregnancy tracker for expecting moms who want one calm place to stay organized. Track pregnancy week by week and follow your baby’s development. Log mom health metrics and daily habits like weight, blood pressure, water, vitamins, sleep, and activity. Plan prenatal appointments, reminders, and to-do lists. Save your pregnancy journal, bump photos, and milestone memories in a beautiful timeline. Explore practical care guidance for each stage of pregnancy. Lumi is designed to help you feel informed, prepared, and supported throughout your pregnancy journey. Lumi does not replace professional medical care or urgent medical advice. Terms of Use (EULA): https://www.apple.com/legal/internet-services/itunes/dev/stdeula/ Privacy Policy: https://sites.google.com/view/privacypolicy-mebau/home
App details
What you can learn from Lumi: Pregnancy Tracker
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 16 screenshots above are Lumi: Pregnancy Tracker's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Lumi: Pregnancy Tracker runs a light set with one background colour (#FCD4E4) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #B45C7C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Health & Fitness apps approach the same problem? Browse more Health & Fitness apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.