Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 6 of Secret Sales's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#5C8CAC bg
#729CB7
#B41C1C accent
#FFFFFF text
Screenshots
Icon palette
About this app
Up to 80% off hundreds of designer brands. New deals added every day - and as an app member, you get there first. Shop Nike, Adidas, Burberry, Hugo Boss, Kurt Geiger, The North Face, Coach, Fred Perry, River Island, Clarks and hundreds more, all at a fraction of the original retail price. Secret Sales is the UK's off-price marketplace for designer fashion, footwear, beauty and homeware. We partner directly with brands to offer genuine surplus stock at genuine discounts. No fast fashion. No counterfeits. Real designer product from brands you know and love - made accessible. EARLY ACCESS FOR APP MEMBERS New sales launch on the app before they go anywhere else. The best product from the most sought-after brands moves fast - stock is limited by design, and that is how we keep prices this low. App members get into every new arrival first, every day. Set alerts for your favourite brands…
App details
What you can learn from Secret Sales
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 7 screenshots above are Secret Sales's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Secret Sales runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #5C8CAC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #B41C1C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.