Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 6 of Majestic Wine's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#3C3C3C bg
#575757
#8C8424 accent
#FFFFFF text
Reading the caption text from the screenshots in your browser…
Screenshots
Icon palette
About this app
Majestic Wine is proud to be the UK’s largest specialist wine retailer, with over 200 stores and over 1,000 highly trained expert staff across the UK. Our mission is to help you discover more wines, beers and spirits that you’ll love. What makes Majestic special? Our people. Discover, shop and earn rewards with the Majestic Wine App. Browse our range, manage your loyalty account, access exclusive benefits and enjoy a seamless shopping experience wherever you are. • Join our loyalty programme and earn points on purchases, which can be redeemed for rewards and free products as you reach spending milestones. • Shop for delivery or Click & Collect directly in the app, including our Shop Local service for faster, more convenient collection. • Receive invitations to exclusive tasting events and experiences. • Re-purchase your favourite products quickly and easily from your order hist…
App details
What you can learn from Majestic Wine
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 8 screenshots above are Majestic Wine's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Majestic Wine runs a dark set with one background colour (#3C3C3C) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #8C8424, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Food & Drink apps approach the same problem? Browse more Food & Drink apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.