Sampled from 6 of Walk & Earn +'s App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#CCE4F4 bg
#B3C8D6
#647C3C accent
#111111 text
Walk & Earn is a beautifully designed step tracking and rewards app that lets you create, manage, and track your daily walking activity. Log your steps, distance, calories, and duration with detailed records. Create custom walking challenges with photos, set personal goals, and watch your progress grow over time. Every walk you record earns you reward coins, building a satisfying sense of achievement as you stay active. Key Features: • Create and manage detailed step records with distance, calories, pace, heart rate, elevation, mood, weather, and photos • Browse and join 20+ curated walking challenges with beautiful imagery, or create your own custom challenges • Track your daily goal progress with an animated dashboard showing steps, distance, calories, and active minutes • Build and maintain walking streaks with daily streak tracking and bonus rewards…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 10 screenshots above are Walk & Earn +'s answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Walk & Earn + runs a light set where the background shifts from screenshot to screenshot (first shot #CCE4F4) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #647C3C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Health & Fitness apps approach the same problem? Browse more Health & Fitness apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.