Sampled from 6 of Lloyds Business Banking app's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#044434 bg
#275E50
#74B444 accent
#FFFFFF text
THE POWER IS IN YOUR HANDS • Apply for a Business Account in minutes • No account fee for 12 months (£10.00 per month after that) • Instant decision on up to £5,000 credit as a start-up or £25,000 as a switcher* *Lending subject to status. LOCKED DOWN SECURITY • Quickly log in using biometrics • Reset your password EASY BREEZY PAYMENTS** • Pay in cheques up to £20,000 per day • Make Faster Payments up to £100,000 with a £250,000 daily limit • Add your business debit card to Apple Pay • Create and amend standing orders • View and manage Direct Debits • Add new payees • Make international payments **Fees may apply EVERYTHING IS A TAP AWAY • Check your debit card PIN • Update your business address, email, and phone number • Update your personal address • Add and remove people from your account • Register for paper-free statements • Approve online purchases • Close unused accounts H…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 16 screenshots above are Lloyds Business Banking app's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Lloyds Business Banking app runs a dark set with one background colour (#044434) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #74B444, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Finance apps approach the same problem? Browse more Finance apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.