Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 6 of MDLIVE's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#047CCC bg
#278ED3
#FCCC9C accent
#FFFFFF text
Reading the caption text from the screenshots in your browser…
Screenshots
iPad screenshots
Icon palette
About this app
Have an MDLIVE virtual doctor visit with board-certified physicians from the comfort and convenience of your own home or from wherever you are, whenever you want – nights, after hours, weekends, and holidays. MDLIVE also offers behavioral health appointments with licensed therapists and board-certified psychiatrists as well as dermatology services. You can schedule an appointment at a time and day that's convenient for you or have an on-demand visit in around 15 minutes. All MDLIVE doctors are board-certified and state-licensed, with an average of 15+ years of experience. MDLIVE has two National Committee for Quality Assurance certifications and is accredited by the American Telemedicine Association. MDLIVE doctors are also friendly, caring, compassionate, and experts in conducting virtual medical consultations. And best of all, 9 out of 10 people would recommend us to their friends …
App details
What you can learn from MDLIVE
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 14 screenshots above are MDLIVE's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: MDLIVE runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #047CCC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #FCCC9C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Medical apps approach the same problem? Browse more Medical apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.