Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 5 of SmartTouch Menu's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#F46C3C accent
#111111 text
Screenshots
iPad screenshots
Icon palette
About this app
Con SmartTouch Menu® puoi consultare il menù digitale del locale e ordinare con il tuo smartphone cibi e drink preferiti. Velocemente e senza attese. Eviti le code, risparmi tempo e scegli in tutta sicurezza. SmartTouch Menu® ti permette di ordinare in loco: • dal tavolo del ristorante o bar • dal tuo ombrellone in spiaggia • dalla camera in hotel Se sei a casa puoi usarlo per ordinare: • piatti d’asporto (take away) • cibi con consegna a domicilio (delivery) ORDINARE È SEMPLICE Con la telecamera dello smartphone: • inquadra il QR Code e accedi automaticamente al menù del locale • scegli ed invia l’ordine direttamente in cucina o al bar • paga dall’app con carte di credito o PayPal (se l'esercente ha attivato la funzione) Se invece non hai il QR Code (per take away e delivery): • cerca il nome del locale per visualizzare il menù • scegli ed invia l’ordine • paga dall’app con…
App details
What you can learn from SmartTouch Menu
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 10 screenshots above are SmartTouch Menu's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: SmartTouch Menu runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #F46C3C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Food & Drink apps approach the same problem? Browse more Food & Drink apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.