Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of Anthropologie's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCDCCC bg
#DDC1B3
#642C1C accent
#111111 text
Reading the caption text from the screenshots in your browser…
Screenshots
iPad screenshots
Icon palette
About this app
Our mission at Anthropologie has always been to surprise and delight you with unexpected, distinctive finds for your closet and home. Shop – Gain access to Anthropologie’s newest arrivals and exclusive collections. Enjoy an effortless shopping experience through our product assortment with enhanced search and express checkout features. Discover – Find new arrivals, style tips, home tutorials, customer favorites, inspiration, and more! Explore our dress shop to find styles for any occasion, like cocktail parties, weddings, and casual silhouettes. Did you know we now offer sizes for every(body)? Explore our collection of petite clothing and plus-size clothing. Create – Have you tried Anthropologie’s Augmented Reality? Our new Custom Furniture experience lets you virtually transport your favorite pieces directly into your home. Simply add your dream fabric, tweak, reposition, and step b…
App details
What you can learn from Anthropologie
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 18 screenshots above are Anthropologie's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Anthropologie runs a light set with one background colour (#FCDCCC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #642C1C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.