Sampled from 6 of Wawa's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#F4CCD4 bg
#D6B3BA
#24345C accent
#111111 text
Reading the caption text from the screenshots in your browser…
With the Wawa App, choose more of what you love! Your points, your choice: Earn 10 points for every $1 spent with Wawa Rewards!* Then, redeem your points in our Rewards Store on your Wawa faves. Plus, all year long, you’ll enjoy exclusive bonus rewards and promotions. Your orders: Do your Wawa Runs on the go! Browse our full menu, reorder your favorites, or try something new. Then, order ahead in the App & choose your pickup method: in-store pickup, curbside pickup, or delivery. Your way to scan & pay: You can earn points with every scan! Scan your Rewards Card on the App or Apple Wallet then select your preferred payment: Wawa Gift Card, credit/debit, or Apple Pay. *Note: Select items are eligible to earn points. See full details at WawaRewards.com.
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 6 screenshots above are Wawa's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Wawa runs a light set where the background shifts from screenshot to screenshot (first shot #F4CCD4) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #24345C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Food & Drink apps approach the same problem? Browse more Food & Drink apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.