Screenshot style breakdown
Sampled from 6 of Maven Clinic's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#04544C bg
#276B65
#448C84 accent
#FFFFFF text
Screenshots
Icon palette
About this app
Maven is the world’s largest virtual clinic for women and families on a mission to make healthcare work for all of us. From family building and fertility to pregnancy, parenting, and menopause, we’ve got you covered with 24/7 care. Download the Maven Clinic app to: * Video chat or message with more than 35 types of specialists * Attend provider-led virtual classes and watch on-demand videos * Read thousands of exclusive MD-approved articles * (Sponsored accounts only) Meet with your own dedicated Care Advocate—your go-to expert for everything from in-person referrals to questions about your benefits If your employer or health plan sponsors Maven, activate your free membership today. Otherwise, book appointments and pay as you go.
App details
What you can learn from Maven Clinic
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 6 screenshots above are Maven Clinic's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Maven Clinic runs a dark set where the background shifts from screenshot to screenshot (first shot #04544C) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #448C84, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Medical apps approach the same problem? Browse more Medical apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.