Screenshot style breakdown
Sampled from 4 of Rotterdam Zwemt's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#049CFC accent
#111111 text
Screenshots
iPad screenshots
Icon palette
About this app
De ZwemApp is een gratis app met handige informatie over de 14 Rotterdamse zwembaden. Zwemmen is gezond en leuk en er zit altijd een zwembad bij jou in de buurt. Download de app, kies je eigen zwembad en blijf op de hoogte van alles wat er zich in jouw zwembad afspeelt. Je vindt in de app de tarieven, maar ook openingstijden, tips, activiteiten, alles over zwemlessen, recreatief zwemmen, horeca enzovoorts. Ook houdt de app je op de hoogte van evenementen en het laatste nieuws. Een mooie extra is dat je met de ZwemApp ook direct kunt zien wat de vorderingen van de zwemles zijn van je kind(eren) door het leerlingvolgsysteem. De ZwemApp is een product van de Stichting Promotie Rotterdamse Zwembaden (SPRZ).
App details
What you can learn from Rotterdam Zwemt
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 8 screenshots above are Rotterdam Zwemt's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Rotterdam Zwemt runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #049CFC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Sports apps approach the same problem? Browse more Sports apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.