Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of George at Asda: Fashion & Home's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#1C1C1C bg
#3B3B3B
#5C8CBC accent
#FFFFFF text
Screenshots
Icon palette
About this app
You will find all the fantastic fashion and homeware at a great price that you expect from George. Plus, your feedback has helped to add new features. Now it is even quicker and easier to shop women’s, men’s and kids’ fashion. And do not forget all your baby products and kids' toys. Some key features include: * Shop on the go * Save your favourites * Track your orders * Easy access to our full range * Earn points and unlock George Rewards * Share your shopping bag with friends and family * Scan a barcode to check stock
App details
What you can learn from George at Asda: Fashion & Home
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 8 screenshots above are George at Asda: Fashion & Home's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: George at Asda: Fashion & Home runs a dark set with one background colour (#1C1C1C) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #5C8CBC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.