Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of Mamaearth: Beauty & Skincare's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#F4FCEC bg
#D6DDCF
#04ACEC accent
#111111 text
Screenshots
Icon palette
About this app
Transform your beauty routine with India's most trusted natural beauty app! Mamaearth online shopping app brings you MadeSafe-certified, dermatologically tested, toxin-free beauty products that are designed for Indian skin and hair types. Powered by the Goodness of Nature, they are free from SLS and Parabens, and thus suited for daily use. We are India’s most trusted beauty app for toxin-free Skincare, Hair Care, Colour Cosmetics, Body Care, and gentle Baby Care Products. As Asia’s first MadeSafe-certified beauty brand, we bring you a wide range of 500+ toxin-free products that are dermatologically tested and cruelty-free, all formulated for your skin type and skincare needs. Mamaearth app download is your easiest way to access safe and effective personal care products whenever and wherever you want! Why Choose Mamaearth? * Asia’s first MadeSafe-certified beauty brand * Dermatological…
App details
What you can learn from Mamaearth: Beauty & Skincare
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 10 screenshots above are Mamaearth: Beauty & Skincare's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Mamaearth: Beauty & Skincare runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #F4FCEC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #04ACEC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.