Sampled from 3 of AAdvantage eShopping® button's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#0464AC bg
#2779B7
#9CE4FC accent
#FFFFFF text
Did you know you can earn AAdvantage® miles and apply coupons automatically every time you shop online? Meet the American Airlines AAdvantage eShopping® button browser extension for mobile. How it works: 1. Install the AAdvantage eShopping® extension on your iPhone or iPad. 2. Shop at more than 1,200 online stores, including Old Navy, Macy’s and Nike. 3. Get AAdvantage® miles offers while you shop, plus confirmation of what you’ve earned. 4. Coupons are automatically applied at checkout for bonus savings. 5. Keep earning AAdvantage® miles and saving with the AAdvantage eShopping® button. It’s easy to earn more of the AAdvantage® miles you love. Just install the AAdvantage eShopping® button for mobile today, and you’ll get rewarded every time you shop – automatically. By installing the AAdvantage eShopping® button, you’re agreeing to these terms and conditions: https://www.aadvantagee…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 3 screenshots above are AAdvantage eShopping® button's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: AAdvantage eShopping® button runs a dark set with one background colour (#0464AC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #9CE4FC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.