Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 5 of HealthEquity Mobile's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#442464 accent
#111111 text
- #1Continue Forgot Username Forgot Password Are you a new member?
- #2OTHER ACCOUNTS Dependent Care FSA 2023 Limited Purpose FSA 2023
- #3Portfolio Composition Rebalance 86% Target Reached IW stocks 47% (Target 50%)
- #46 Request Replacement Card John Doe Expires last day of: 05/24
- #5@& HSA Interest Rates i) # Manage Cards > [® Tax Forms & Statements >
Captions read from the screenshots (OCR, may contain small errors): 5 headlines, 11.4 words on average (longest 15).
Screenshots
iPad screenshots
Icon palette
About this app
The HealthEquity mobile app is a convenient and powerful tool that gives you on-the-go access to your benefit accounts. Features include: - New member: Sign up or activate your account right from the app. - On-the-go access and history: Access all account balances and history wherever you go. - Documentation: Take a photo with your device, upload images from your gallery, or add images and PDFs from the Files app to initiate claims and payments. - Send payments and reimbursements: Send payments to providers or reimburse yourself for out-of-pocket expenses directly from your account. - Manage debit cards: Link your debit card transactions to claims and documentation, or order, activate, and replace cards for yourself and dependents. - Claims initiation and status viewing: View the status of claims as well as link payments and documentation to claims. - Investments: Manag…
App details
What you can learn from HealthEquity Mobile
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 10 screenshots above are HealthEquity Mobile's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: HealthEquity Mobile runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #442464, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Finance apps approach the same problem? Browse more Finance apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.