Screenshot style breakdown
Sampled from 6 of Fena: Period Tracker & Impact's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#EC5CA4 bg
#EE72B0
#9C5474 accent
#FFFFFF text
Screenshots
Icon palette
About this app
Fena is more than a period tracker. It’s a way to understand your body while supporting others. With Fena, you can track your cycle, log symptoms, and learn what your body needs in every phase. At the same time, your subscription helps provide access to menstrual care for women in need. Every upgrade contributes to real-world impact. Fena is built on the belief that access to menstrual care should be available to everyone. What you can do with Fena: • Track your cycle and flow • Log symptoms and moods • Understand your cycle phases • Access insights and tips • Support menstrual care through your usage • Explore curated products in the Fena Shop Fena is designed to support you — not overwhelm you. Your body is unique. Your experience matters. Fena provides general health insights and is not a medical app. Always consult a professional for medical advice. Terms of Use (EULA): https://ww…
App details
What you can learn from Fena: Period Tracker & Impact
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 6 screenshots above are Fena: Period Tracker & Impact's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Fena: Period Tracker & Impact runs a dark set with one background colour (#EC5CA4) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #9C5474, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Health & Fitness apps approach the same problem? Browse more Health & Fitness apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.