Screenshot style breakdown
Sampled from 5 of GoFundMe - Online Fundraising's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#9CDCEC bg
#89C1CF
#C4A474 accent
#111111 text
- #2Donate now March 25,2020 » Community & Neighbors five in Las Vegas, Nevada. This summer, I
- #3Hungry Kids!. Say thank you
- #4AS ‘Add a caption (optional)
Captions read from the screenshots (OCR, may contain small errors): 3 headlines, 8.7 words on average (longest 16).
Screenshots
Icon palette
About this app
Welcome to the world’s most powerful community for good, where everyone can give and get help. Launch a fundraiser in minutes and inspire your community with your GoFundMe Profile. There’s so much you can do on GoFundMe. START A FUNDRAISER Launch a fundraiser for yourself, a friend or a charity. Manage your fundraiser on the go and share your unique fundraiser link with your community to spread the word. App notifications help you never miss a donation alert or an important update about your fundraiser. GIVE FORWARD WITH GOFUNDME PROFILES Share the causes you care about and inspire your community to help. Feature your favourite fundraisers and charities, and track your impact from fundraisers you’ve started and supported.
App details
What you can learn from GoFundMe - Online Fundraising
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 5 screenshots above are GoFundMe - Online Fundraising's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: GoFundMe - Online Fundraising runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #9CDCEC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #C4A474, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Finance apps approach the same problem? Browse more Finance apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.