Sampled from 5 of FidelityApp's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#0CACDC bg
#0A97C1
#FCD414 accent
#111111 text
La FidelityApp del tuo Brand di fiducia, con tutto quello di cui hai bisogno: riconosci subito ciò che ti interessa! CARD VIRTUALE Fidelity Card virtuale, saldo aggiornato in tempo reale, barcode - QR code per la lettura sul punto cassa e possibilità di richiedere i premi. NEWS, NOTIFICHE E COMUNICAZIONI Per non perdere i nostri aggiornamenti e quello che abbiamo pensato per te: novità, sconti, promo... COUPON Che consentono di acquistare prodotti a prezzo scontato e ricevere sconti generici. NEGOZI E MAPPA I negozi geolocalizzati sulla mappa, con tutte le informazioni per poterli contattare e raggiungere. WHATSAPP Un click e ti connetti ai negozi. ALTRE FUNZIONALITÀ Presentazione amici, eventi, concorsi... Sulla sinistra della app visualizzerai il menu completo, con tutte le funzionalità. Non ti resta che controllarlo e verificare quello che hai a disposizione…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 5 screenshots above are FidelityApp's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: FidelityApp runs a light set with one background colour (#0CACDC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #FCD414, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.