Sampled from 4 of KTH - Kungliga Kartan's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#040464 bg
#272779
#245CA4 accent
#FFFFFF text
Captions read from the screenshots (OCR, may contain small errors): 4 headlines, 6 words on average (longest 6), 50% speak to "you".
Kungliga Kartan is the perfect app to find your way around KTH Campus. Excellent for both new students as well as veterans with a lacking sense of locality. To set up Kungliga Kartan is easy. All you have to do is paste your calendar link from the KTH website and Kungliga Kartan will then show you where all of your scheduled classes are located on campus. By selecting a class, the app will show you the route, which makes finding your way to the classroom an effortless procedure. There are also notifications to remind you when class is about to start. Kungliga Kartan gives you all the help you need to get to class on time! Terms of Use: https://www.apple.com/legal/internet-services/itunes/dev/stdeula/
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 4 screenshots above are KTH - Kungliga Kartan's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: KTH - Kungliga Kartan runs a dark set with one background colour (#040464) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #245CA4, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Navigation apps approach the same problem? Browse more Navigation apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.