The blog
Guides on App Store screenshots, ASO, and shipping indie apps.
Screenshot Mistakes That Quietly Cost Installs: 10 Fixes
Discover the ten most common app screenshot mistakes that silently reduce your app installs. Learn practical fixes to improve conversion and grow your indie app.
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Writing an App Store Description People Finish Reading
Craft a compelling App Store description that keeps users engaged. Learn to structure the first lines and leverage formatting for maximum readability and conversion.
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First Three Screenshots: Your App's Conversion Powerhouse
Learn why the initial three app store screenshots are crucial for user acquisition and how to optimize them to grab attention and drive more installs.
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App Store Subtitle, Promotional Text, Description: ASO Strategy
Master App Store and Google Play text fields. Learn how Subtitle, Promotional Text, and Description each contribute to ASO and conversion.
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Writing Screenshot Captions That Convert: Features to Benefits
Learn to transform your app's feature list into compelling, benefit-driven screenshot captions. Turn technical details into persuasive reasons to download.
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Localizing Screenshots: Prioritize Languages for App Store Growth
Boost your app's global reach by localizing screenshots. Discover which languages offer the highest ROI and how to effectively use machine translation.
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App Store In-App Events: The 2026 ASO Surface Indies Miss
Apple moved In-App Events into search results in 2025. One habit tracker gained 400K downloads from a single event. The indie cadence that works, by category.
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App Store Optimization 2026: The Complete Indie Guide
65% of installs start with search. Top 3 results get 60-75% of taps. The complete 2026 ASO playbook—iOS + Google Play, ranking factors, the 4-week sprint.
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App Store Preview Video: The 15-30 Second Guide (2026)
Apple plays your preview video automatically muted in search results. Every spec, the timing rules, and the structure that converts in 15-30 seconds.
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