The blog
Guides on App Store screenshots, ASO, and shipping indie apps.
Onboarding Screens vs. Marketing Screenshots: Why They Differ
Learn why reusing your app's onboarding screens for App Store or Google Play marketing screenshots is a common mistake that hurts conversions and how to fix it.
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Accessibility Contrast on App Store Screenshots: Why WCAG Matters
Ensure your app store screenshots are accessible and readable for everyone. Learn why WCAG contrast matters for marketing and how to check it quickly to boost visibility.
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App Screenshot Caption Length: How Short Is Too Short for Small Screens
Learn the optimal app screenshot caption lengths for iOS and Android, ensuring your message is clear and readable even on the smallest smartphone displays.
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Picking Screenshot Background Colors That Stand Out on App Stores
Learn how to choose app screenshot background colors that grab attention and differentiate your app from competitors in search results and category grids.
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What is app-ads.txt, and how do I create one?
A plain-English guide to app-ads.txt — what it is, why missing it costs you ad revenue, the file format, DIRECT vs RESELLER, and exactly where to host it.
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