The blog
Guides on App Store screenshots, ASO, and shipping indie apps.
Monetization
Jun 23, 2026
App Subscription Churn 2026: Why 40-60% Cancel in Month 1
35% of annual subs cancel in Month 1. 31% of Google Play churn is billing failures. The 4 types of churn, where each comes from, and the fixes that work.
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Monetization
Jun 17, 2026
App Free Trial Length 2026: 3 vs 7 vs 14 Day Real Data
80% of trials decide on Day 0. Longer trials cancel MORE (51% at 30 days vs 26% at 3 days). The 2026 data on free trial length, conversion, and category fit.
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Monetization
Jun 13, 2026
App Subscription Pricing 2026: $4.99 vs $9.99 vs $19.99 Math
Higher-priced apps convert better in 2026 (2.8% vs 1.4%). The data behind $4.99 vs $9.99 vs $19.99, the .99 effect, annual plans, and the 3-tier framework.
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