The blog
Guides on App Store screenshots, ASO, and shipping indie apps.
How to Run a TestFlight Beta: 10,000 Testers in 30 Days
Apple gives you 10,000 free TestFlight testers — most indie devs never come close. The 30-day playbook to fill the cap, with what to do for each phase.
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How to Get Your First 10 App Store Reviews (2026)
First 10 App Store reviews matter more than the next 1,000. Ethical tactics, timing rules, and prompts to get them without violating Apple's rules.
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Apple Developer Program $99: Is It Worth It in 2026?
Apple's $99 Developer Program fee works out to $8.25/month. What you actually get, what's free, and the ROI math at real revenue scenarios for indie devs.
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Google Play Service Fees 2026: 15% Auto, 10% Subscriptions
Google Play applies the 15% rate automatically — no opt-in, no application. And in 2026, subscriptions drop to 10% by June 30. Every Google Play fee rule, the new subscription cut, and how the structure differs from Apple's Small Business Program.
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Apple Small Business Program 2026: 30% → 15% Commission Guide
Cut your App Store commission from 30% to 15% with Apple's Small Business Program. Eligibility, enrollment, timing rules, and the edge cases most miss.
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App store localization: the highest-ROI growth lever most developers skip
Apps localized across 10+ markets see 35–50% higher conversion, yet most ship in English and stop. What localization actually means, the mistake that quietly kills conversion, and how to localize your screenshots without the grind.
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The most common App Store rejection reasons (and how to fix each)
Between 40% and 60% of first-time submissions get rejected — but 95% of rejections are predictable and avoidable. The most common reasons Apple rejects apps, the exact guidelines, and how to fix each one before you submit.
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From Figma to App Store screenshots: the fast way
You can build App Store screenshots in Figma — but past one language and one device size, it turns into hours of duplicating and re-exporting. Here's the Figma workflow, when to stay in it, and when to hand the last step to a tool built for store screenshots.
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How to design an app icon that gets noticed
Your icon is the first thing anyone sees and the biggest visual lever on App Store conversion. A practical guide to designing one that works small, reads clearly, and survives every platform's crop — plus how to export all the required sizes.
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