The blog
Guides on App Store screenshots, ASO, and shipping indie apps.
Onboarding Screens vs. Marketing Screenshots: Why They Differ
Learn why reusing your app's onboarding screens for App Store or Google Play marketing screenshots is a common mistake that hurts conversions and how to fix it.
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Converting Your Free App to Paid: App Store Page Changes
Moving your app from free to paid requires specific updates to your App Store and Google Play listings. Learn what store page elements need rework for conversion.
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First Three Screenshots: Your App's Conversion Powerhouse
Learn why the initial three app store screenshots are crucial for user acquisition and how to optimize them to grab attention and drive more installs.
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App Store Review Guidelines Changes: Your Indie Audit
Learn where Apple publishes App Store Review Guidelines changes, which sections matter most for indie apps, and a 20-minute audit routine for solo developers.
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Preparing an App Press Kit: What Journalists Actually Need
Learn to build a professional app press kit with all the text, images, and videos journalists need to cover your app, saving you time and boosting exposure.
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Android Release Season: Updating Your Play Store Listing for New Versions
Learn how to update your Android app's Play Store listing for new OS versions and SDK deadlines, ensuring your screens and feature graphic stay fresh.
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App Store Subtitle, Promotional Text, Description: ASO Strategy
Master App Store and Google Play text fields. Learn how Subtitle, Promotional Text, and Description each contribute to ASO and conversion.
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App Review Prompt Timing: When to Ask and Why It Matters
Master app review prompt timing to boost positive ratings and ASO. Learn when to use SKStoreReviewController and Google's In-App Review API, and avoid common pitfalls.
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Accessibility Contrast on App Store Screenshots: Why WCAG Matters
Ensure your app store screenshots are accessible and readable for everyone. Learn why WCAG contrast matters for marketing and how to check it quickly to boost visibility.
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