The blog
Guides on App Store screenshots, ASO, and shipping indie apps.
App Store Title vs Subtitle: What Goes Where (2026)
Apple gives you 30 characters for title and 30 for subtitle. They have different roles, weights, and rules — most indie devs waste a third of those 60.
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App Store Keywords: The 100-Character Guide (2026)
Apple gives you 100 characters to tell its search algorithm which queries should surface your app. Every rule, mistake, and step to fill it without waste.
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How to Run a TestFlight Beta: 10,000 Testers in 30 Days
Apple gives you 10,000 free TestFlight testers — most indie devs never come close. The 30-day playbook to fill the cap, with what to do for each phase.
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How to Get Your First 10 App Store Reviews (2026)
First 10 App Store reviews matter more than the next 1,000. Ethical tactics, timing rules, and prompts to get them without violating Apple's rules.
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Apple Developer Program $99: Is It Worth It in 2026?
Apple's $99 Developer Program fee works out to $8.25/month. What you actually get, what's free, and the ROI math at real revenue scenarios for indie devs.
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Google Play Service Fees 2026: 15% Auto, 10% Subscriptions
Google Play applies the 15% rate automatically — no opt-in, no application. And in 2026, subscriptions drop to 10% by June 30. Every Google Play fee rule, the new subscription cut, and how the structure differs from Apple's Small Business Program.
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Apple Small Business Program 2026: 30% → 15% Commission Guide
Cut your App Store commission from 30% to 15% with Apple's Small Business Program. Eligibility, enrollment, timing rules, and the edge cases most miss.
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Zero-budget app marketing: what actually works for indie developers (2026)
Most app marketing advice assumes you have a budget. You don't. The honest playbook of what actually works without spending money — what to do, what to skip, and the order to do it in. Real tactics that have produced real downloads for indie devs.
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App store localization: the highest-ROI growth lever most developers skip
Apps localized across 10+ markets see 35–50% higher conversion, yet most ship in English and stop. What localization actually means, the mistake that quietly kills conversion, and how to localize your screenshots without the grind.
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