The blog
Guides on App Store screenshots, ASO, and shipping indie apps.
Writing Screenshot Captions That Convert: Features to Benefits
Learn to transform your app's feature list into compelling, benefit-driven screenshot captions. Turn technical details into persuasive reasons to download.
Read →
App Screenshot Caption Length: How Short Is Too Short for Small Screens
Learn the optimal app screenshot caption lengths for iOS and Android, ensuring your message is clear and readable even on the smallest smartphone displays.
Read →
Product Hunt Launch for Apps: What to Expect and How to Prepare
Considering Product Hunt for your app launch? Get a realistic look at potential returns, essential preparation steps, and how to create the assets you need to stand out.
Read →
App Privacy Labels: Mapping SDK Data to Declarations
Demystify app privacy labels for iOS and Android. Learn to accurately map SDK data collection to App Store and Google Play declarations.
Read →
Localizing Screenshots: Prioritize Languages for App Store Growth
Boost your app's global reach by localizing screenshots. Discover which languages offer the highest ROI and how to effectively use machine translation.
Read →
Picking Screenshot Background Colors That Stand Out on App Stores
Learn how to choose app screenshot background colors that grab attention and differentiate your app from competitors in search results and category grids.
Read →
Google Play Feature Graphic: Rules and a Repeatable Layout Formula
Learn the essential rules for Google Play feature graphics: optimal size, safe areas, text limits, and a repeatable layout formula to ensure your app stands out.
Read →
Localizing App Screenshots: One Design, Nineteen Languages
Learn how to create a single set of App Store and Google Play screenshots and translate captions efficiently for multiple languages, saving time and effort.
Read →
Your feedback shipped: zoom fixes, 23 fonts, and project files
Three feedback reports turned into six fixes: zoom callouts that track your cursor, gradient exports that no longer fail, 23 fonts, downloadable project files, per-language screenshots, and a feedback box that stops cutting you off.
Read →