The blog
Guides on App Store screenshots, ASO, and shipping indie apps.
App Subscription Pricing 2026: $4.99 vs $9.99 vs $19.99 Math
Higher-priced apps convert better in 2026 (2.8% vs 1.4%). The data behind $4.99 vs $9.99 vs $19.99, the .99 effect, annual plans, and the 3-tier framework.
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W-8BEN for Indie Developers: How to Avoid 30% Withholding (2026)
Apple withholds 30% from non-US devs without W-8BEN. Most treaty countries qualify for 0%. Every field, every common mistake, every country-specific rate.
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App Store Review Process 2026: From Submission to Approval
New apps now take 2-5 days, not 24 hours. Every review state, the real 2026 timeline, expedited review rules, and what to do when your submission is stuck.
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App Store Connect Setup 2026: Zero to First Submission
Every step from $99 enrollment to live App Store listing. Bundle IDs, certificates, App Privacy labels, the iOS 26 SDK rule, and rejections to avoid.
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Flutter vs React Native 2026: Honest Comparison for Indies
Flutter holds 46% of new cross-platform apps; React Native 35-38%. Real benchmarks, ecosystem data, hiring math, and which framework fits your situation.
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Flutter In-App Subscriptions: RevenueCat vs in_app_purchase
Two real options for Flutter subscriptions in 2026: RevenueCat or the official in_app_purchase package. What each costs, what each builds, when to pick which.
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App Store Preview Video: The 15-30 Second Guide (2026)
Apple plays your preview video automatically muted in search results. Every spec, the timing rules, and the structure that converts in 15-30 seconds.
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App Store Promotional Text: The 170-Character Guide (2026)
The most underused field in iOS ASO. Not indexed, updatable anytime without a new version. What to put there, when to change it, the patterns that convert.
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App Store Description: The 4,000-Character Guide (2026)
Apple gives you 4,000 characters to convert visitors into installs. The first 3 lines do 80% of the work. Every rule, structure, and conversion lever.
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